STEP 1 OF 15
We like to use alliteration with our personas, using names like Owner Ollie or Marketing Mike
STEP 2 OF 15
For example, Marketing Mike’s job title might be “Chief Marketing Officer”
STEP 3 OF 15
Be as specific as possible when describing their industry.
STEP 4 OF 15
Highlight the level of education of your persona. This might be something like “Bachelor’s Degree”
STEP 5 OF 15
How old is the persona?
STEP 6 OF 15
Describe the main duties they are responsible for.
STEP 7 OF 15
Describe what they’re trying to accomplish.
STEP 8 OF 15
Describe what keeps them up at night.
STEP 9 OF 15
This can include software, hardware, etc.
STEP 10 OF 15
Who is their direct supervisor?
STEP 11 OF 15
Who is typically part of this persona's team?
STEP 12 OF 15
Describe a typical reason this persona may be hesitant to work with your business.
STEP 13 OF 15
Describe publications, websites, etc. that the persona uses.
STEP 14 OF 15
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