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Buyer Persona Tool

Need help making your persona? This step-by-step tool will guide you through the process of creating your own personalized buyer persona.

give-your-persona-a-name@3x

STEP 1 OF 15

Give Your Persona a Name

We like to use alliteration with our personas, using names like Owner Ollie or Marketing Mike

personas-job-or-role@3x

STEP 2 OF 15

What is Your Persona’s Job Title or Role?

For example, Marketing Mike’s job title might be “Chief Marketing Officer”

what-industry-does-your-persona-work-in@3x

STEP 3 OF 15

What Industry Does Your Persona Work In?

Be as specific as possible when describing their industry.

education-level@3x

STEP 4 OF 15

What is the Education Level of the Persona?

Highlight the level of education of your persona. This might be something like “Bachelor’s Degree”

average-age@3x

STEP 5 OF 15

What is the Average Age of the Persona?

How old is the persona?

job-responsibilities@3x

STEP 6 OF 15

What are the Persona’s Job Responsibilities?

Describe the main duties they are responsible for.

personas-goals@3x

STEP 7 OF 15

What are the Persona’s Goals at Their Job?

Describe what they’re trying to accomplish.

biggest-challenges@3x

STEP 8 OF 15

What are Their Biggest Challenges in Their Job?

Describe what keeps them up at night.

what-tools-does-the-persona-need@3x

STEP 9 OF 15

What Tools Does the Persona Need to do Their Job Well?

This can include software, hardware, etc.

who-does-the-persona-report-to@3x

STEP 10 OF 15

Who Does the Persona Report to?

Who is their direct supervisor?

who-reports-to-the-persona@3x

STEP 11 OF 15

Who Reports to the Persona?

Who is typically part of this persona's team?

who-does-the-persona-report-to@3x

STEP 12 OF 15

What Are Common Objections the Persona Might Have Toward Your Product/Service?

Describe a typical reason this persona may be hesitant to work with your business.

industry-information@3x

STEP 13 OF 15

Where Does the Persona Access Industry Information?

Describe publications, websites, etc. that the persona uses.

download-your-buyer-persona@3x

STEP 14 OF 15

Download Your Buyer Persona

Almost done! To receive access to your persona template, enter your information below.