Chapter 9

The Value of Inbound Marketing

with HubSpot

 

It’s no secret that we’re passionate about inbound marketing. We believe it’s a proven, effective way to generate leads. But, it’s also no secret that executing an inbound marketing strategy involves a lot of time, energy, and resources in order for it to be effective. This is where tools like Hubspot become very valuable. HubSpot is an inbound marketing platform designed to generate more traffic, leads and customers for your business. It provides the support and tools you need to turn visitors into customers. When you combine the use of a proven methodology like inbound with a powerful tool like Hubspot, you are able to increase efficiency, streamline systems and processes, track results, and create a stronger alignment between your sales and marketing teams.

Here are a few valuable reasons why implementing your inbound marketing with Hubspot is something to consider.

 

Inbound Marketing Experts

We might even say they were the first to create the term. Every single piece of their software is created with the intent of generating leads for your business. Not only has Hubspot created one of the most powerful tools on the market, they also use inbound marketing for themselves. Single-Platform

Single Platform

Hubspot is the only software on the market with its very own CRM. This means that everything you need to manage and analyze customer interactions and data throughout the customer’s lifecycle is all in one place. This centralized system is also very valuable in maintaining a consistent flow of information from marketing to sales and vice-versa.

 

Marketing Automation

Marketing automation allows you to take certain aspects of your inbound marketing tasks and automates them, allowing you to focus more intentionally on other areas of your marketing strategy. You can automate things like emails, social publishing, and workflows. While it’s very easy to automate specific tasks, it’s important to note that this doesn’t mean set and forget. You’ll want to check back on your marketing automation regularly and make changes when necessary.

 

Personalization

Along with marketing automation, Hubspot allows you to personalize your inbound marketing for visitors once they have become a lead. For example, if a visitor downloads an eBook on ‘dryscaping’ from your landscaping company, they will begin to see smart CTAs targeted toward drought tolerant landscaping. If a user has already filled out a smart form on one of your landing pages, the next time they visit a landing page with a form, they will have a different set of questions that allow you to gather more information about them.

Analytics

Analytics

We’ve talked about how important marketing metrics are. It’s impossible to measure the value of your inbound marketing efforts without the ability to prove it is worth the time and money it costs to do it. Hubspot’s analytics allow you to see exactly what is working in your inbound marketing efforts, and what still needs to improve. It also allows you to perform A/B testing on landing pages, emails, and CTAs to convert more visitors into leads.

 

Resources and Support

Being HubSpot partners, we know the value of their resources and support firsthand. Not only is Hubspot one of the most powerful tools for inbound marketing, their resources library and their support staff are unparalleled. HubSpot shares knowledge regularly through their marketing and sales blogs, and prides themselves on their ability to fix any issues that may arise with their platform quickly. As a HubSpot customer, you are provided with a dedicated customer support team and HubSpot rep. Response times are quick and painless.

These benefits barely touch the tip of the proverbial iceberg. Hubspot is an intricate marketing automation software that both streamlines and empowers your inbound marketing efforts.

 

Understanding Hubspot: Growing your business with inbound marketing