The goal of Shift Admin is to provide a customizable, user-friendly, web-based service that simplifies scheduling through fully-automated schedule generation algorithms.
Increase in social followers
Increase in site traffic
Increase in Marketing Qualified Leads (MQL’s) for demo requests
Without data, even the most well-thought-out strategies won’t seem fruitful. How can one build a successful marketing strategy with no understanding of what’s working and what’s not? Shift Admin, though having the very best intentions, lacked an understanding of the results of the strategy they initially put into place.
While they were effectively generating conversions and had a steady stream of demo requests, they had incredibly limited source data on any of the important touch points within the buyer’s journey.
Ultimately, they were seeking a way to identify and fully understand a clear conversion path. They were ready to take things to the next level and wanted to see source data around their conversions to support a closed-loop view of their marketing efforts. What Shift Admin needed was a partner. An agency that could put all the appropriate systems and processes in place to capitalize on and gain a solid understanding of their marketing efforts.
First, a healthy digital ecosystem needed to be established to properly track sources and understand how they were contributing to the success of their strategy. Once built, specific goals were developed:
Together, we attacked each goal from as many sides as possible. In order to execute on these goals, Primitive Social used HubSpot Automation Software. Within this platform, we were able to build dedicated landing pages for content offers, write and publish SEO rich blogs, publish to and monitor Shift Admin social media channels, and implement a targeted email marketing strategy. To increase conversions from lead generation content offers, we implemented a paid advertising campaign within social media platforms.
Implementing a successful inbound marketing strategy is about developing a long-lasting approach to meeting your established goals. While this project is ongoing, Shift Admin has already seen excellent results from the initiatives put into place with Primitive Social. In the first year of this strategic inbound marketing plan, Shift Admin has seen a: