Marketing Technologist

The Marketing Technologist is an extremely technical, detail-oriented, data-driven individual who thrives in a fast-paced environment. The Marketing Technologist supports the responsible use of marketing, advertising, and sales technology for business scalability and data integrity. This person will play a key role between marketing and technology, supporting internal and client facing teams with technology implementation. The ideal candidate is process oriented with a very strong eye for detail and an ability to match business technology configuration to the existing human behavior of end users. They thrive on increasing adoption rates of sales, marketing, and advertising technology and unifying their systems with a goal of clean and complete data that can drive intelligent and thorough decision making.

Responsibilities

  • Execute and support internal teams with marketing technology (MarTech) stack: content management system (CMS), customer relationship management (CRM), search and paid advertising mediums, email marketing and social media platforms.
  • Under the direction of the leadership team, work cross-functionally to support digital, inbound, and web teams to identify audience segmentation, content optimization and lead nurturing delivery tactics.
  • Assist in onboarding new clients as it relates to technology, including: Facebook Business Manager account access, Google Ads and Analytics setup, reporting dashboards, and access to other analytics platforms, marketing systems, etc.
  • With support from the executive team, conduct client HubSpot renewal negotiation and cancellation requests.
  • Administer regular auditing of HubSpot, Google Ads, Google Analytics, and other marketing software programs to ensure campaigns are meeting client expectations.
  • Ensure HubSpot design manager is organized and templates are leveraging best practice including, but not limited to:
    • Modern best practices and functionality in HubSpot like modules v2 with loops and repeaters and CSS templating with dynamic variables.
    • Complete and thorough HubSpot themes with email, website page, landing page, thank you page, system page, and custom modules that follow an organized versioning process and can be sold in the HubSpot Marketplace.
    • Heavy customization from the end user.
  • Support internal client facing teams to ensure that advertising campaigns are tuned for peak performance and leverage the latest ad formats, programmatic delivery functions, and are initiated through relevant platforms to justify an increase in advertising spend.
  • Oversee and support search engine optimization to ensure top ranking in organic search across all clients.
  • Hold client facing meetings related to technical education and implementation as it relates to the clients business goals and monthly retainer.
  • Support leadership team by identifying and developing internal processes to ensure smooth workflows 
KPIs
  • Appropriate median app usage average across HubSpot portals based on the average apps available.
  • Respond to internal and client support requests within four hours.
Qualifications
  • 2+ years of experience with complex automation systems (HubSpot, Marketo, Adobe Marketing Cloud), not including simple email automation programs like MailChimp.
  • Deep understanding of the connection between user experience, search engine optimization, technical website development, and public relations.
  • Experience explaining complex concepts to a non-technical audience and the ability to uncover a goal of a client or internal stakeholder and turn it into a supportive systems configuration.
  • Relevant experience managing technology partnerships with multiple vendors.
  • Knowledge of best practices regarding permissions sharing across several business programs including, but not limited to, Google Analytics, Google Ads, HubSpot, and Facebook.
  • Knowledge of legal attributes affecting email and individual user data management.
  • Strong client interfacing skills
  • Excellent technical skills in HTML, CSS, HubL, PHP, and SQL
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Advanced experience with Google Analytics
  • Ability to analyze campaign data, metrics and financials, making data-driven analytical recommendations for optimization
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