1 Lead, 2 Lead, Red Lead, Blue Lead:
If you haven’t read it, you’ve most likely at least heard of Dr. Seuss’s children’s book, 1 Fish, 2 Fish, Red Fish, Blue Fish. This story is about two kids and their journey with the amazing creatures they have as friends and pets.
In a roundabout way, your company’s leads typically go through an amazing journey themselves before becoming a customer of your business.
They start as just another website visitor, then transition to a cold lead (blue), shift to a warm lead (red), and ultimately become a customer!
In this guide, we walk you through everything there is to know about generating and nurturing leads from your digital marketing activities.